Strategic Speaker

Creating a Strategic Plan to Reach Your Zone of Genius

There is no one-size-fits-all approach to professional speaking. There is no ideal, perfect, best, way for a speaker to share their message and to earn a living from their content.

Design a plan around your needs and goals.

There is no one-size-fits-all approach to professional speaking.

There is no ideal, perfect, best, way for a speaker to share their message and to earn a living from their content.

That is why when we do Speaker Strategy with a speaker we find out what works best for them. What do you want as a speaker?

What do we explore?

  • What is your best way to share your message? Keynote, training, online, coaching, or others?
  • What kind of products could you create around your topic? Books, online courses, coaching programs, training Courses?
  • At what stage in your content process would you like to earn income? From an initial keynote, later in a training program, from the sale of books or membership programs?
  • How are you positioned and does that serve you or do you need to make yourself a little bit famous in a new market?
  • Where is your market? Do you want to work at home, or travel? Do you have a preference for where in the world you would like to develop a new market and do you know why? Do you have a valuable network there, or do you still need to build that?
  • Does your resume include items that will cause a client to be impressed? If not, do you know how to find some of those items to add to your resume?
  • Do you have a ready media kit or event organiser kit and is it comprehensive and useable enough to make you look professional?
  • Who is the Strategist?

    • Charlotte Kemp was previously involved in every part of her home association, Professional Speakers Association of Southern Africa (PSASA) where she served as President a few years back. She has been a conference convenor and supported many others events. 
    • She is the Immediate Past President of the Global Speakers Federation (GSF) through which she connects with speakers at all stages of their careers, all over the world. 
    • Charlotte also works as the Chief Relationship Officer for Voices Into Africa, a company seeking to support the professional speakers and business events profession across the continent of Africa. Within this project Charlotte also runs the Red Jacket Speaker Bureau offering opportunities and visibility to professional speakers. 
    • During 2020/21 in the fall out of Covid, Charlotte served as the PSASA representative to the South African Events Council, seeking ways to support everyone involved in the business speaking and events arena.
     
     

    Through these experiences and insights Charlotte helps professional speakers like yourself, to create a path towards a version of tangible success that serves you. We explore your values and aspirations, your style and experience, and the lifestyle and career that you want to create. 

    Your journey to the pinnacle of success starts here – uniquely tailored and authentically yours.

    Other Coaching Options

    If this isn’t the focus of the coaching you are looking for, please explore the other two options.

    Find out more

    Book a time to meet with Charlotte and discuss your specific goals as a professional speakers. If the initial meeting is beneficial then we can explore further coaching or strategy sessions.