Values and Ethics

Agency

We need to realise just how much agency we have over the future so that we understand where we need to act, and when we need to react. Too many people feel like victims to an overwhelming future that they have absolutely no control over.

Transcendence

We can be more than we often give ourselves credit for. This is not about mindless acquisition or blind ambition or the grind or hustle. We can intentionally design beautiful, valuable lives that allow us to express what is uniquely human about us, and that goes beyond the daily grind.

Craftsmanship

To see a beautifully crafted work of art, whether it is a physical expression, an online video, a powerful message or the truest expression of parenthood, is to see someone who has invested more into the expression of their craft than anyone would ever realise. To me, that is priceless.

Alchemy

This isn’t normally on a list of values, but for me, alchemy is a search, a tireless passionate pursuit after transcendence. It is a perfect example of an investment in one’s craft to attain what is beyond the ordinary. It is an expression of the belief that we have agency over our future. And it is also a powerful example of the willingness to experiment, the openness to learn from others, and the power of co-creation when we bring certain elements together.